Yahoo and Apple are reportedly in talks about deepening their relationship, according to the WSJ.
The two companies have been discussing how more of Yahoo's services can play a prominent role on Apple's iPhone and iPad, people briefed on the matter said. Data from Yahoo Finance and Yahoo's weather site already come preloaded onto iPhones. Yahoo data, such as sports stats, help power Apple's voice-activated "assistant" Siri. But the companies are discussing new arrangements, including possible deals to get more content from Yahoo Sports, Yahoo News and its other Web properties loaded onto Apple devices or available through an expanded partnership with Siri, one of these people said.
There are some minor issues preventing the companies from building a stronger relationship, including Yahoo's search deal with Microsoft who now powers all its search results. Additionally, Apple has a search deal in place with Google and does not want to sacrifice the quality of search results, but where there's smoke.....
Both companies declined to comment on the matter.
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